The image used as a logo by Gerou & Associates, Ltd. since 1986 is a home named "Glen Fern" or the "Livezey House" on the Wissahickon Creek in Philadelphia. The original house, built of locally quarried schist, is an excellent example of the Delaware Valley vernacular of the time. Beginning construction in 1696, it was completed in 1739 with additions in 1765 and 1853. Since 1909, it has been the home of the Valley Green Canoe Club.
This house was chosen for a number of reasons. First, it was designed and built at a time when the practice of architecture was not distinct from that of contractor or "master builder". When a client required a new home, they worked with a professional that not only had an innate design sense but also the technical expertise, craftsmanship, structural capabilities and common sense required to see a project through to its completion.
The local vernacular developed through the use of indigenous materials and historical context was known to the designer. An inner sense of balance, proportion and texture combined to create a building which is as pleasing, comfortable and attractive today as it was 300 years ago.
Our goals in design are much the same. On every project we create a design that will prove timeless; a design which "fits" the site and the climate; a design which makes use of existing, proven technologies and construction materials and methods; a design that is buildable. Above all, we develop a design which reflects the client's budget, needs and personality
The reason for following through on the construction of many of our projects is to assure that the original vision of the owner and the design created in collaboration with the architect is realized. The final product should not only embody the technical expertise and aesthetic perception brought by the architect but also it should illustrate the beliefs, values and character of the owner.
